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■Sat Sept 5 - Working group session II
“Creativity and city strategies during economic recessions”


10:00 - 13:00
Yokohama
Creative City Center
(1F Hall)
II-1. The culture and image strategies of cities
As shown by the success of European Cultural Capitals, an increasing number of cities have managed to transform their image through the power of culture, and to innovate by increasing their visiting population. At times of intercity competition, image strategies have been very important. Furthermore, the initiatives of Western cities to stimulate civic pride reveal that image changes lead to increased attachment to the city and a new civic consciousness. This working group will discuss city image strategies needed during economic recession.

Discussion points:
I. Case studies from the world’s leading cities
II. Hypotheses and proposals for building Yokohama’s image

・ From an external perspective: Proposal based on the perspective of Civic Pride through analysis of the diverse approaches taken in leading examples from overseas (Focus on the processes and techniques)
・ From an internal perspective: Proposal from a designer and city resident who has been engaged in various activities to vitalize Yokohama
・ From an outsider’s perspective: Proposal from a creative director active in a wide range of fields, but with no direct experience in urban planning or the City of Yokohama

Panellists:
Mike Rawlinson, Design Director, City ID Ltd.
※We are sorry to inform you that, due to a sudden illness, the visit by Mr. Mike Rawlinson, the panelist for Session II-1, has been canceled.
ITO kaori, Associate Professor, Department of Architecture, Faculty of Science and Technology, Tokyo University of Science
ENOMOTO hajime, General Director, Urban Environment Planning Division, Yomiko Advertising Inc.
NAKAGAWA kenzo, President, NDC Graphics Co. Ltd.
YANAI michihiko, Creative Director, President of Kazetorock Inc.

Coordinator:
SHIRATSUCHI kenji, Executive Officer, Dentsu Inc., Japanese advertising agency

14:30 - 17:30
Yokohama
Creative City Center
(1F Hall)
II-2. The potential of local industries and design
Any sizeable city’s local industry is complex, encompassing a broad range of businesses. With the industrial structure facing a period of change, can creative industries become new drivers of the city economy? Case examples and the realities of various sectors in the EU, Asia, and inside Japan will be presented and analyzed for a discussion about the potential and future of local industries based on creativity, and design in particular.

Discussion points:
・ Development of creative industries with a view to: (a) creation of new industries and (b) revitalization of existing industries
・ How creativity support should be: when creativity is perceived as the ability to discover and create business, rather than designing or shaping something
・ Building flexible business networks of design-oriented, small to medium enterprises

Panellists:
Tanja MUHLHANS, Coordinator for Economic Development in Film, Media and Creative Industries at the Senate Department for Economics, Technology and Women's Issues, Berlin
Leimei Julia Chiu, Executive Director, Japan Industrial Design Promotion Organization (JIDPO), Director of Global Communications for the International Design Center Nagoya (IdcN), Professor, Musashino Art University (MAU), Department of Visual Communication Design
OWADA junko, LOHAS Business Alliance (LBA) Director, Association for Eco Japan
NAGOYA hideyoshi, Design Producer, Director,“h concept”

Commentators:
SASAKI masayuki, Professor of Urban and Cultural Economics, Director of the Urban Research Plaza, Graduate School for Creative Cities, Osaka City University
CHIKAZAWA hiroaki, President, Network of Creative City Yokohama Enterprises, Chikazawa Lace Corporation Representative Director

Coordinator:
KITSUDA yoko, Design Director, President, Citrus

copyright(c)2009 Yokohama Arts Foundation All rights reserved.